I disagree that the Internet or syndication will mean the ‘end’ of local radio. Do syndicated programs save the station money? No way! Does it add value to programming? That depends on the show being syndicated-there’s great ones…and then there’s the rest of them. We already know what Google and other Google wanna be’s have done on the Internet in the past decade. Still, I think there will always be a place for local broadcasting. Back in time a few decades ago. The giants ruled the world of local radio for a while , not much local programming to speak of back then, and then another exciting technology called television came along and the networks ran as fast as they could away from radio leaving it for dead… but did radio die? Not at all ”local” radio was born. I don’t have a problem with quality syndicated programming but with syndication we lose any sense of anything
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